Ryan Reynolds just launched a boxed wine label called Ugly Estates — And clearly had a previous Deadpool & Wolverine costar in mind as its ambassador. No, not Hugh Jackman… Peggy the Hairless Pug, better known as Dogpool.

Reynolds’ agency, Maximum Effort, said this about the new boxed wine brand: “Ugly Estates is all about rewriting the rules of wine. Gallo and Maximum Effort have tossed out the old standards, swapping the pretentious bottle for something much more approachable—Ugly Estates is premium California wine in a 1L Tetra Pak. That’s 33% more wine than a standard bottle, with absolutely zero of the unnecessary attitude.” But nothing they can say can compete with the on-screen presence of Peggy:
Fun Fact: Did you know that Dogpool was the intimacy coordinator on Deadpool & Wolverine? And for another doggy actor turned liquor brand ambassador, check out Ricky Gervais reuniting with his Canine costar from After Life to promote his vodka brand.