Bretman Rock
Bretman Rock, a Filipino-American beauty influencer and social media personality, has carved a unique niche in the digital world. Born in Sanchez Mira, Philippines, and raised in Hawaii, Rock skyrocketed to fame through his engaging and humorous content on platforms like Vine and YouTube, particularly after a contouring video of his went viral in 2015. With a magnetic personality that blends makeup expertise with a sharp wit, Rock has amassed a significant following across social media platforms, making him one of the most recognizable internet stars of his time.
Rock’s career is marked by a series of notable achievements and projects that reflect his dynamic presence in the digital sphere. He became the first openly gay man to feature on the cover of Playboy magazine in October 2021, a landmark moment in his career that underscores his influence and advocacy for LGBTQ+ visibility. His collaboration with Wanderlust Creamery to create the ice cream flavor “Da Fruity Salad” in 2023 celebrated Filipino American History Month, further highlighting his proud cultural heritage. Rock’s foray into reality TV with MTV Following: Bretman Rock offered audiences a closer look at his life in Hawaii, blending family, friendship, and personal growth stories with his trademark humor. Additionally, his survival challenge in the Hawaiian jungle for the YouTube Originals documentary series 30 Days With: Bretman Rock showcased his adventurous spirit and resilience.
Beyond his solo endeavors, Rock’s collaborations with other celebrities and influencers have further enriched his career. He made a cameo in the music video for Sub Urban and Bella Poarch’s song “Inferno,” participated in events promoting the video, and appeared alongside other internet stars, demonstrating his connectivity and influence within the digital creator community.
Rock’s contributions have not gone unrecognized. He was a finalist for the Shorty Award for Breakout YouTuber in 2017, named one of Time’s “30 Most Influential Teens” the same year, and included in Forbes’ “30 Under 30 Asia – Media, Marketing, & Advertising” list in 2018. His win of the Beauty Influencer award at the 45th People’s Choice Awards in 2019, followed by accolades at the MTV Movie and TV Awards and the Streamy Awards in 2021, attest to his significant impact in the digital and beauty industries.
Rock’s personal life and advocacy work are as vibrant as his professional persona. Openly gay and non-binary, he uses his platform to support LGBTQ+ and anti-bullying initiatives, reflecting his commitment to positivity and inclusivity. Rock’s array of pets and his support for wildlife charities like the Aloha Aina Support Fund, which helps save turtles, underline his love for animals and dedication to environmental conservation.
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