Alix Earle
Alix Earle is a social media influencer and content creator who gained fame through her candid “Get Ready With Me” (GRWM) videos on TikTok. Her relatable approach to beauty and lifestyle content has resonated with a wide audience, leading to a substantial following across various platforms.
Earle’s career began in 2020 while she was a student at the University of Miami. Her initial content featured daily routines and makeup tutorials, which quickly garnered attention for their authenticity. A turning point came when she openly discussed her struggles with acne, leading to a surge in followers and the coining of the “Alix Earle effect,” where products she endorsed would sell out rapidly. Beyond TikTok, Earle expanded her reach with the podcast Hot Mess with Alix Earle, which briefly topped Spotify’s charts upon its release. She has also ventured into brand collaborations, including a partnership with Benefit Cosmetics and a fashion campaign with Frame Denim.
Throughout her career, Earle has collaborated with several notable figures in the entertainment and fashion industries. She has been featured in events alongside Hailey Bieber and Kendall Jenner, and participated in a Rare Beauty event hosted by Selena Gomez. Earle also appeared in the music video for “Girls” by The Kid Laroi. Her presence at high-profile events, such as Miu Miu’s 2024 show at Paris Fashion Week, underscores her growing influence in the fashion world.