Scooter Braun's Pets

Scooter Braun is an American entrepreneur and entertainment executive, widely recognized for discovering pop sensation Justin Bieber on YouTube.

Beginning with the discovery of Justin Bieber, Braun quickly established himself as a force in the music industry. His management company, SB Projects, has been positioned to craft influential careers for a variety of artists across genres. Ariana Grande’s “Thank U, Next” album and Demi Lovato‘s comeback with the album “Dancing with the Devil… The Art of Starting Over” are just a few examples of the impact Braun’s company has had on the musical landscape.

When it comes to collaborations and alliances, Braun’s network reaches many artists in the industry. Justin Bieber’s work with producer Skrillex and rapper Chance the Rapper on the hit “Where Are Ü Now” was under Braun’s orchestration. Braun has also played a role in collaborations between Ariana Grande and Nicki Minaj, as seen in the chart-topping single “Bang Bang.” He has coordinated joint ventures involving Kanye West, Usher, and Ed Sheeran, among others. Additionally, Braun’s associations extend beyond music into broader entertainment and business sectors including Ellen DeGeneres, David Geffen, and Jimmy Iovine.

In 2013, Braun was named in Time magazine’s list of the 100 Most Influential People in the World. He’s been featured on Billboard’s annual “40 Under 40” list multiple times.