Erika Costell's Pets

Erika Costell is an American internet personality. Costell’s career began when she became associated with Team 10, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in some of his videos, Costell started her own YouTube channel, which increased her popularity. In 2017, her single “Jerika” with Paul was featured on the Billboard Hot 100 and the Canadian Hot 100. In 2020, Costell started a record label named BIA Entertainment, which she describes as “a music label by women, for women.”

Erika Costell transitioned from modeling to making a splash in the digital realm as part of Team 10. She used this platform to launch her music career with singles such as “Jerika” and “Chitty Bang,” which collectively garnered millions of views on YouTube.

Erika has worked closely with a diverse array of celebrities in her career, such as Jake Paul, with whom she produced the hit song “Jerika.” She’s also collaborated with social media influencers like Tessa Brooks, Chance Sutton, and Kade Speiser during her time at Team 10. In the music realm, she has shared the stage with artists like Nick Crompton, Anthony Trujillo, and Sunny Malouf. The social media world brought her together with other big names like Logan Paul, Alissa Violet, and Martinez Twins (Ivan Martinez and Emilio Martinez).

Erika Costell has achieved considerable social media following, amassing millions of subscribers on YouTube. Her music videos, notably “Jerika,” went viral. She has been nominated for several awards in the influencer domain, like the Shorty Awards for “YouTube Ensemble.” While she may not have a Grammy, her influence in the digital sphere is undeniable, exemplified by her dedicated fan following.