Erika Costell's Pets

Erika Costell is an American internet personality. Costell’s career began when she became associated with Team 10, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in some of his videos, Costell started her own YouTube channel, which increased her popularity. In 2017, her single “Jerika” with Paul was featured on the Billboard Hot 100 and the Canadian Hot 100. In 2020, Costell started a record label named BIA Entertainment, which she describes as “a music label by women, for women.”