Flavio Briatore's Pets

Flavio Briatore is an Italian businessman and former team principal of two Formula One teams. He was the managing director of the Benetton Formula team from 1990 to 1997, and then the team principal of Renault F1 from 2000 to 2009, where his teams won the Formula One World Drivers’ Championship with Michael Schumacher in 1994 and 1995, and with Fernando Alonso in 2005 and 2006. Beyond motorsports, Briatore has ventured into various business sectors, including fashion with the Billionaire Couture brand and hospitality, owning and operating several clubs and restaurants globally.

In motorsport, Briatore’s management style and strategic decisions were instrumental in transforming the fortunes of the teams he led, particularly notable during his tenure at Benetton and Renault. Under his leadership, Benetton emerged as a formidable competitor in Formula One, culminating in back-to-back World Drivers’ Championships with Schumacher. His tenure at Renault is marked by the team’s revitalization and consecutive championships with Alonso. Briatore was also pivotal in the careers of several Formula One drivers, facilitating their entry into the sport.

Briatore’s career has been marked by significant collaborations with leading figures in the automotive and sports worlds. His partnership with designer Luciano Benetton led to the rebranding and success of the Benetton Formula team. His collaboration with engineer Pat Symonds at Benetton and Renault was crucial in developing competitive cars and strategies. Briatore’s relationship with Michael Schumacher and Fernando Alonso was instrumental in their World Championships.