Gianluca Vacchi, born August 5, 1967, is an Italian businessman and social media celebrity. He was born in Bologna, Italy. Due to his luxury lifestyle, he is also known as Grandpa Playboy. Gianluca is president of SEA Societa Europea Autocaravan. His father is the CEO of Industria Macchine Automatiche S.p.A, which is a multinational company.