Gemma Collins is an English media personality and businesswoman. She is known for her reality franchise, Gemma Collins: Diva, and her podcast on BBC Sounds. She first appeared on the ITVBe reality series The Only Way Is Essex in 2011. After seeing success on the show, Gemma began appearing on other reality shows such as I’m a Celebrity…Get Me Out of Here! (2014), Celebrity Big Brother (2016), Celebs Go Dating (2018), and Dancing on Ice (2019). In August 2019, ITVBe premiered a one-time special Gemma Collins: Diva. The success of the special became a full series, Diva Forever.
The Gemma Collins Collection was launched in 2012 with a focus on clothing ranging from sizes 16 to 22. Gemma launched the new line for women based on her own struggles while shopping for fashionable clothing. Gemma debuted her perfume, Diva Pink, in 2019.