James Charles, born May 23, 1999, is an American beauty YouTuber and makeup artist. He became popular through his YouTube channel posting makeup tutorials. In 2016, he became the first male brand ambassador for CoverGirl when the company saw he tweeted about their brand.
In 2020, he hosted, directed, and co-produced the YouTube Originals reality competition series Instant Influencer. He has released an eyeshadow palette and created a makeup line in collaboration with Morphe Cosmetics, and has received numerous awards for his work on social media, including two People’s Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award.